Estimate your per-video AdSense revenue based on real 2026 CPM data, broken down by niche, audience country, and video format.
RPM is what you actually take home per 1,000 views after YouTube's cut. These are US-audience benchmarks.
| Niche | RPM range (USD, US audience) |
|---|
It depends on niche and audience location. The average across all niches is around $3 to $5 RPM, but finance content can earn $15 to $35 per 1,000 views while gaming often earns under $5.
CPM is what advertisers pay per 1,000 ad impressions. RPM is what you actually receive per 1,000 video views after YouTube takes its roughly 45% cut. RPM is the number that matters for estimating real income.
Shorts are monetised through a pooled ad revenue fund rather than direct mid-roll ad placements. Effective RPM on Shorts is typically 90% or more lower than long-form video with mid-roll ads enabled.
Advertisers pay more to reach audiences with higher purchasing power. US, UK, Canadian, and Australian viewers generate significantly higher ad rates, sometimes 5 to 10 times more than viewers in other countries.
No calculator can be 100% accurate. Your actual RPM depends on audience demographics, watch time, seasonality, and ad blocker prevalence. This tool gives a realistic range based on current industry benchmarks.
Browse our complete CPM and RPM reference table for every major YouTube niche and country.
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